The Ok Whatever Cards is an in-house e-commerce product for The Unwelcome Crop.
The objective was to create “passive-aggressive” cards made for adults, essentially to be seen as a “gag” gift to brighten up the mood in those sticky situation where confrontation would be difficult but necessary.

In collaboration with my team, I led the creation of the product from brand voice, development, identity, product design, e-comm site, social presence & paid social.

This product has undergone 2 re-brands, with the most recent merge under another in-house e-comm brand, Lame World, where these cards can be purchased. Ok Whatever Cards was re-branded to fit more in line with Lame World’s brand.

Click here to see the original designs.